BUSML 4201 Study Guide - Control Flow, Nondestructive Testing, Reinforcement
4 Mar 2014
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(bold and italics are concepts that i predict robert smith will ask on the test) Motivation iii: subconscious: general framework of this chapter, terminology. 1)conscious vs unconscious vs subconscious ( i bet it must be on the exam) Fear, frustration, guilt: flows of frustration framework. Where does it go wrong?? (recall what you learn in motivation ii: growth needs) frustration is stored in the ltm (called the pool) Types of pool (frustration/guilt/fear), its solutions, and significance (on the test: drive object: simply speaking, the drive object cannot achieve homeostasis for whatever reasons. (e. g. drive object/substitute drive object cannot achieve homeostasis) Step 2 & 3: reaching the maximum level and discharge frustration energy. Control structure : adaptive, nondestructive behavior that can discharge frustration. How does is affect the frustration loop?! : add in more frustration and through negative reinforcement, it causes punishment which leads to more frustration pouring into the pool: marketing implications, substitute drive object.
