[COMM 2367H] - Midterm Exam Guide - Comprehensive Notes for the exam (16 pages long!)
7 Feb 2017
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The study of attitudes and how to change them. Ca(cid:374) (cid:271)e (cid:862)fra(cid:373)ed(cid:863) or (cid:862)i(cid:374)te(cid:374)ded(cid:863) o(cid:374)e way. Persuasive communication is the symbolic system that tries to convince other people to change their attitudes or behaviors. People must have free choice in order to be persuaded. Animals and babies do not have the intent or morality to try and persuade. Morality- being aware of who you are persuading. Coercion- a direct threat, contrary to personal preferences, deprives one of freedom. Whether it is persuasion or coercion depends on context and how it is perceived. Propaganda- mass audience, lack of sound support, lacks a lot of facts. Persuasion can be to both a mass audience or interpersonal audience. Hunger games is an entire movie about the power of propaganda and how things are specifically chosen for media. Great speaker examples from class: mlk, hitler, jfk, celebrities, music. Social norms are things that are normal for people in a society or group.
