COMM 3444 Study Guide - Fall 2018, Comprehensive Midterm Notes - Social Comparison Theory, Mass Media, Mass Communication
12 Oct 2018
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Ad implies: draws parallel to the book 1984. One norm, big brother esc. people shown in sync with other. Big brother is ibm at the time, which was the nations lead market share in international business systems. apple was trying to do something different. Taking power out of big business and gov"t, putting it hands of american people. Women represents youth rebellion at oppression symbolically smashing ibm, throwing the hammer at the screen- symbolic. It was taboo to poke fun at your competition. Engaging in comparative advertising was not done regularly. Day after 200,000 consumers went to apple dealers. Mac sales of 72,000 within the rst 100 days despite ,495 price. Based on the 1949 book by george orwell. Cost k to produce and k to run just once during super bowl. Super bowl had 100 million viewers and 46% of us households. Hippies - focus on love and peace, reject materialism. S. africa asks for version w/o black people.
