EXPH 1490 Study Guide - Spring 2018, Comprehensive Midterm Notes - Oxygen, Protein, Muscle Contraction
12 Oct 2018
School
Department
Course
Professor
EXPH 1490
MIDTERM EXAM
STUDY GUIDE
Fall 2018
WGSS 1000
Media Analysis
Ethnocentrism
The tendency to view one's own culture as superior and apply one's own culture
values in judging the behavior of others
Textual analysis
Analyzing the text rather than the piece as a whole; what is literally written rather
than what the audience takes away from the piece
Audience reception studies
Studying how society perceives a piece of media; provide important contributions to
how people actually interact with cultural texts
Semiotics
Convey meaning without actual words ex: roses for love
Encoding
What producers put into a piece of media for consumers to receive. Includes attention
to political economy. Influenced by other institutions
Political economy
Regulations of culture by the state; relationship between the state and economy about
the production and distribution of culture
Decoding
What views take away from the text; textual analysis and audience reception
Dominated/preferred reading
The majority of consumers take actual meaning directly; take it the way it was
encoded
Negotiated position
find more resources at oneclass.com
find more resources at oneclass.com
Mixture of accepting/rejecting elements; reader acknowledges dominant meaning
(encoding) but is interpreting based on own experiences/beliefs
Oppositional position
Reader understands the intended meaning but ends up rejecting it because of their
social situation
Critical media analysis
The ability to access, analyze, evaluate, and communicate information in a variety of
forms including print/visual messages; skillful application of literature skills to
media/technology; how we consume media
Chicana Feminism
Ideology based on the rejection of the traditional "household" role of a Mexican-
American woman
Transnational Feminism
How globalization and capitalism affect people across the nation, races, genders,
classes, and sexualities
Globalization
Result of technological and communication advancements; global economy;
understanding how economies, environment have become global
Agency
The body becomes something to be fashioned and controlled, unfortunately becoming
synonymous with personal freedom
Post feminism
It refers to a shift in the understanding and construction of identity and gender
categories
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
The tendency to view one"s own culture as superior and apply one"s own culture values in judging the behavior of others. Analyzing the text rather than the piece as a whole; what is literally written rather than what the audience takes away from the piece. Studying how society perceives a piece of media; provide important contributions to how people actually interact with cultural texts. Convey meaning without actual words ex: roses for love. What producers put into a piece of media for consumers to receive. Regulations of culture by the state; relationship between the state and economy about the production and distribution of culture. What views take away from the text; textual analysis and audience reception. The majority of consumers take actual meaning directly; take it the way it was encoded. Mixture of accepting/rejecting elements; reader acknowledges dominant meaning (encoding) but is interpreting based on own experiences/beliefs.
