[ECO 321] - Midterm Exam Guide - Ultimate 15 pages long Study Guide!

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7 Feb 2017
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ECO 321
MIDTERM EXAM
STUDY GUIDE
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The point of this class is to make us more critical consumers of
media
We will talk about how media operates, how producers make
media content, media institutions, politics, and economics
Media Saturated World
Our everyday life is dominated by media.
Pervasiveness of media in today’s life:
An average American spends 3,500 hrs using
media incl. 1,555 hrs in front of TV/year
Daily time spent exclusively w/ media: about 4
hours
Concurrent activities (when you use media and do
something else simultaneously) included: about 7-8
hours
Media multi-tasking (using multiple media at the
same time, e.g. Tweeting while watching TV): 50
minutes (out of the 8 hours)
Young Americans Haven’t Abandoned FB (Yet)
74% of Americans aged 12-24 use Facebook
59% use Instagram
57% Use Snapchat
The Simpsons and the First Amendment
The McCormick Tribune Museum Study
Prof. Min’s survey is based on this study
22% of Americans could name the 5 members of The
Simpsons family
1 in 1000 people (0.1%) could name the 5 rights
guaranteed in the First Amendment
Our country is broken :-) lol
With our life relying so much on the media, a critical eye reading
the media is vital.
What is Media Criticism?
Traditions of Media Criticism
English (Literary) Tradition - interpretation of media
texts
Sociological Tradition - analysis of media
institutions, economics, and political regulations
Audience Research Tradition - emphasis on media
consumers
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How do we use media content? How do we
access it? Etc.
Sociological Tradition: critical analysis of media institutions and
society
Economics of media institutions
For example, the effect of the jobs that are created
by NBC or The New York Times
Political influence on media institutions
Organisation and culture
The relationship between media and society
Literary Tradition: critical readings of media texts
Semiotics
Genre theory
Narrative theory
Psychoanalysis
Feminist theory
Race/class
Audience Research Tradition: critical analysis of media audience
What kind of media effects are possible on audiences?
How to audiences construct the meaning?
Media Criticism: A Case Study
Missing Children in News (Min & Feaster, 2010)
Approx. 1 million missing in the U.S.
Half of them are racial minorities, especially Black.
Half of them are boys.
Still, when you think of missing children, you think
of cute little white girls
How do media cover the stories of missing children?
Missing Children in News: Analysed
Media Text Analysis
Objective content analysis
Counting cases: who’s covered in the
news?
19% of missing children covered in national
television news are Black, when around
42% of missing children are Black in real life
More female missing children are covered in
national television news
Narrative analysis
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