Psych Exam Outline of Chapter 11

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Department
Biobehavioral Health
Course
BB H 315
Professor
Unknown
Semester
Spring

Description
Psych Exam Outline of Chapter 11The target of a persuasive message is called a receiver Certain factors influence the persuasiveness of a message for receiversIf receivers are forewarned about a message they are less likely to be persuaded by itReceivers are more likely to be persuaded by messages that are compatible with their own existing attitudesReceivers are less likely to be persuaded by messages that try to alter a strongly held attitudeSome effective means of persuading people includeRepetition of the messageEndorsement of the message by an admired or attractive individualAssociation of the message with a pleasant feelingGroups usually have the following featuresNorms
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