IST 452 Quiz: Quiz 3 Study guide-Trade Secrets
20 Nov 2015
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The information must not be generally known or available. Information that can be found from an available public source is not a trade secret. The information must have actual or potential economic value. In order to prove that information is a trade secret, your company must show how the information-actually or potentially-confers an economic advantage in the marketplace over those that do not have it. A company claiming a trade secret must prove that the company uses (and has used) reasonable measures to maintain its secrecy. As long as the technique is not generally known in the industry, the trade secret can continue to exist in several companies. More efficiently offer products to customers: gathering data allows businesses to: Learn who is buying what products and why. Modify products, combine them with other products, and maximize their benefits and attractiveness to consumers: pii is collected:
