HTM 17300 Study Guide - Quiz Guide: Promotional Mix, Marketing Mix, Market Segmentation

• School: Purdue University
• Department: Hospitality and Tourism Management
• Course: HTM 17300
• Professor: Stephan Leitch

Document Summary

Publicity involves non-paid communications of information about an organization"s tourism services. The name for educational tours for selected tour operations and retail travel agents. _____________ promotions work more effectively at intermediate buying process stages. The u. s. has one of the largest nto promotional budgets in the world. Newspapers have a much higher cost per contact and total cost than do magazines. Reminder promotions are most effective after the person has used the business or visited the destination. This should always be the last step in implementing a promotional program. Which of the following is not a role of national tourism offices related to promotion. ______________ is any paid form of non-personal presentation of ideas, goods, or services by an identified sponsor. This form of promotion is more effective during the early buying process stages. One of the major advantages of direct marketing and crm is. Marketers collect data and customize messages to specific needs.