MK 370 Study Guide - Final Guide: Mystery Shopping, Non-Sampling Error
22 Aug 2016
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Sec2: short-answer*: 3 difference questions, 3-4 experimental designs, 1 secondary data question. A research hypothesis has a cause and effect, while a research statement does not. Types of standardized information: pros and cons. Mystery shopping: during an observational study, we pretend to be a customer, people who post as customers and shop at a company"s own stores or those of its competitors . Discussion about products or services will likely occur. Unstructured: level 4: mystery shopper visits the business with great knowledge about the products. This knowledge can be used to test the employees. Types of surveys: pros and cons. Ex: b&n interviews people who don"t read books: selection error: from incomplete or improper sampling procedures or not following appropriate procedures. How you choose your sample: measurement error: from a variation between the information being sought and what is actually obtained by the measurement process.
