INTRODUCTION TO COMMUNICATION AND INFORMATION PROCESSES Lecture Notes [Part 5]

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Department
Communication and Information
Course
04:189:101
Professor
All Professors
Semester
Winter

Description
Lecture #5­ February 6 , 2014 th 02/06/2014 Out of class review sessions. 2/18­ 7PM to 9PM (Location TBA) I. Review a. Models i. “Stalled” 1. See Lecture #4 Notes II. Thinking about Paradigms & models of communication a. What influenced our choices of components in our model/theory of ordinary conversation?  i. Personal Experience ii. Overall outlook of world view of communication b. What influences communication models? i. Paradigms 1. A broad framework (i.e. worldview) that guides the work of scholars over a  long period of time as they conduct research and develop specific theories a. Thomas Kuhn 2. Influences theories & Models a. What  ought  to be studied b. How these studies ought to be conducted c. Theories that are later constructed 3. Not the same as a theory c. What is an  anomaly ? i. An inconsistency of discrepant observation that challenges the paradigm ii. Message Sent doesn’t equal message received d. Paradigms in Science & Business i. Example 1: Paradigms in science 1. Newtonian physics a. “There is nothing new to be discovered in physics now. All that  remains is more and more precise measurement” i. Lord Kevin, 1900. b. Anomaly: Albert Einstein’s theory of relativity (1905) i. Einstein mechanics replaced Newtonian mechanics 2. Geocentric cosmology a. Came from Copernicus i. Earth is at the center of the galaxy b. Anomaly: Heliocentric cosmology i. Galileo in 1610 1. Sun is at the center of the galaxy a. Earth revolves around the sun ii. Example 2: Paradigms in Business 1. Swiss Watch Makers a. Prior to the 1970s i. Mechanical Watches­O.G. Paradigm ii. Has 80% of the watch­making market iii. 50,000 watch makers in Switzerland b. Anomaly: Quartz technology i. Most industry refused this ii. Caught on outside Switzerland  c. 1980s i. Has 10% of the watch­making market ii. Didn’t adapt to the anomaly (Quartz Technology) iii. Less that 6,500 watch­makers in Switzerland d. Paradigms changed the world view iii. Paradigms & Anomalies in Communication Studies 1. Communication Paradigms a. Information transmission i. Sender­>Message­>Receiver = Effect ii. One way transfer of information  iii. Uni­directional  iv. Extremely influential 2. Communication Anomalies a. Message Sent ≠ Message Received 3. Directional flow i
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