33:799:301 Study Guide - John Grisham, Knowledge Management, Terrier Group

• School: Rutgers University
• Department: Supply Chain Management
• Course: 33:799:301
• Professor: spiegel

Document Summary

True/false: while a company"s internet presence may be desirable for finding information or conducting product transfers, touching products and talking face-to-face with company representatives remains an integral part of the supplier-customer interface. Pts: 1: because integrated supply chains require good suppliers to act as good supply-chain customer partners, crm programs should include first-tier customer training and education to ensure proper use of purchase products. Pts: 1: crm programs often fail because they tend to involve suppliers who have their own objectives which can differ from the host crm company. Crm programs should insulated from first tier(cid:190) who may widen the scope of the program to point where it could yield few if any results. suppliers. Pts: 1: one important element for crm is to segment customers on the basis of things like products purchased, sales history, demographic information, and desired product features.