GEOG 102- Final Exam Guide - Comprehensive Notes for the exam ( 28 pages long!)
Document Summary
Persuasion: persuasion, two-process approach to persuasion, central route: persuaded on the basis of persuasive argumentation itself. It"s not just the advertisement. elm is about the interaction between the ad and you: are you motivated, do you have ability to process? (cognitive resources & time) If people are scared to death, they will become defensive, deny the importance of the threat, and be unable to think rationally about the issue. Zajonc"s mere presence theory: the presence of others increases arousal, being aware that others around you, you are likely to engage in the dominant response, arousal enhances whatever response tendency is dominant (most likely, dominant response a) b) Dominant response: on easy or well learned tasks, the dominant response is correct, on difficult or unfamiliar tasks, the dominant response is incorrect, the three social facilitation theories, mere presence theory. Individual effort can be assessed and evaluated (individual effort)
