COMM 211 Final Fall 2012Exam

Course Code
COMM 211

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14. Cherry Pick: When you only choose information that supports
your side of the argument
15. Conclusion: 1. Recap (summary of points)
1.5 Call to Action (persuasive speech)
2. Close with impact
16. Connotative: Cultural, slang, definition
17. Demographics: Age, gender, race, education, groups, social
class (money)
Group you are directing your speech toward
18. Denotative: Dictionary, universal, definition
19. Ethnocentrism: The tendency to believe that your beliefs,
attitudes, values, and ideas are superior to another culture
(Believe you're better than other people)
20. Ethos: Appeal to ethics and character
Your creditability
21. Expert Testimony: Testimony from a professional, such as a
doctor or social worker
22. Extemporaneous: Carefully practiced and prepared
Not memorized word for word
23. Hearing: Automatic process
24. Impromptu: Speech presented with little or no preparation
25. Inclusive Language: Words that don't privilege one group over
26. Introduction: 1. AGD-attention grabbing device
2. Connect with audience
3. Establish impact
4. State thesis
5. Preview main points
27. Invitation to Imagine: Asking listeners to create a scene or
situation in their minds
28. Lay Testimony: Testimony from someone you know, such as a
friend, neighbor, or coworker
29. Listening: Deliberate process
1. Hear
2. Understand
3. Interpret
4. Evaluate
5. Respond
6. Remember
30. Logos: Appeal to logic & sound reasoning
Need to make sense to the audience
31. Manuscript: Speech typed or written and read word for word
32. Memorized: Memorized word for word
33. Metaphor: A language device that demonstrates the
commonalities between two dissimilar things
34. Monotone: A way of speaking in which the speaker does not
alter his or her pitch; robotic
35. Mythos: Appeal to values & feelings of society
Similar to "jumping on the bandwagon"
1. 3 Persuasive Speech Components: 1. Use appeals
2. Address the opposition
3. Call to action
2. 4 Appeals of Persuasive Speech: 1. Ethos
2. Pathos
3. Logos
4. Mythos
3. 4 Methods of Delivery: 1. Extemporaneous
2. Manuscript
3. Memorized
4. Impromptu
4. 4 Ways to Listen: 1. Empathetic (emotions/feelings)
2. Appreciative (enjoy i.e. music)
3. Content (gather information i.e. lecture notes)
4. Critical (evaluate speaker's ideas, ethos, and supporting
5. 5 Canons of Rhetoric: 1. Invention
2. Arrangement
3. Style
4. Memory
5. Delivery
6. 5 Types of Bad Listening: 1. Pseudo (false)
2. Selective (focus on parts)
3. Defensive (perceived personal attacks)
4. Stage Hog (focus communication on yourself)
5. Ambush (listen carefully to gather information to be used to
attack the speaker with)
7. 7 Outline Patterns: 1. Chronological (time sequence)
2. Spatial (physical or geographical relationships)
3. Topical (divides a topic into subtopics)
4. Narrative (story form)
5. Cause-and-Effect (one action leading to another)
6. Problem-Solution (specific problem requires specific solution)
7. Monroe's Motivated Sequence (5-step sequence, speakers focus
on audience outcomes when organizing ideas)
8. Analogy: A type of comparison that describes something by
comparing it to something that it resembles
9. Apathetic Audience: An audience that is informed about a
speaker's topic but is not interested in it
10. Attitudes: How we feel about something (i.e. underage
Always changes
11. Beliefs: What you believe to be true & existing (i.e. religion)
12. Body: Transition
I. Point 1
a) Subpoint
b) Subpoint
II. Point 2
a) Subpoint
b) Subpoint
13. Celebrity Testimony: Testimony from a celebrity, such as Kim
COMM 211 Final
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