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Study Guide

MKT-210- Final Exam Guide - Comprehensive Notes for the exam ( 34 pages long!)


Department
MKT
Course Code
MKT-210
Professor
zhu
Study Guide
Final

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Suffolk
MKT-210
FINAL EXAM
STUDY GUIDE

Only pages 1-3 are available for preview. Some parts have been intentionally blurred.

Only pages 1-3 are available for preview. Some parts have been intentionally blurred.

Doroteya Yoshovska
MKT210
9/18/17
Outline for a Marketing Plan
1. Executive Summary
2. Situation Analysis
a. Market Summary
i. Market Demographics
ii. Market Needs
iii. Market Trends
iv. Market Growth
b. SWOT Analysis
i. Strengths
ii. Weaknesses
iii. Opportunities
iv. Threats
c. Competition
d. Product(s) Offered
e. Keys to Success
f. Critical Issues
g. Historical Results
h. Macro Environment
3. Marketing Strategy
a. Mission
b. Marketing Objectives
c. Financial Objectives
d. Target markets
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e. Positioning
f. Strategies
i. Focus on Service and Support
ii. Focus on Relationships
g. Marketing Mix
i. Product Marketing
ii. Pricing
iii. Promotion
iv. Service
v. Channels of Distribution
h. Marketing Research
4. Financials
a. Break-even Analysis
b. Sales Forecast
i. Sales Breakdown by manager
ii. Sales Breakdown by Tactic
iii. Sales Breakdown by product
c. Expense Forecast
i. Expense breakdown by Manager
ii. Expense breakdown by Tactic
iii. Expense breakdown by Product
d. Linking Expenses to Strategy and tactics
e. Contribution margin
5. Controls
a. Implementation
b. Marketing Organization
c. Contingency planning
6. Apprendinces (exhibits, tables, references)
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