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Marketing Plan Project Overview.docx


Department
MKT
Course Code
MKT-210
Professor
David Hartstein

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MKT 210 Principles of Marketing
Marketing Plan Team Project Overview
The Marketing Plan Team Project is worth 25% of your grade in this course.
We are using a simulation game, Practice Marketing (mhpractice.com), to make team-based
marketing decisions for the launch of a new product. Your team will work together to design and
market a backpack. You will make decisions regarding target marketing, product design, pricing,
promotion, and distribution. There are 6 teams in our class – your team is competing in the
marketplace against the other 5 teams. After each decision-making round, we will review the relative
performance of the teams.
Your grade will be calculated based on your performance on the following components.
Component Percentage of Course Grade
Training Game Analysis Report 10%
Team Game Performance 5%
Team Final Report and Presentation 10%
Total 25%
Training Game Analysis Report (individual assignment)
Write a report to document your performance in the training game. What, in a nutshell, was your
strategy regarding target market, product design, pricing, retailing, and promotion? What actions did
you take that seemed to work? What actions did not work? Why? If you could do the training game
again, what would you do differently? What are at least 3 lessons learned about marketing based on
your experience in the training game?
Refer to a separate document for my answers
Team Game Performance
Team performance will be assessed in terms of absolute performance over the course of the game
(final cash balance) and the cumulative progress over the course of all the turns. Cumulative
progress is considered in terms of cash balance, net profit, market share and other performance
indicators reported in the simulation.
Team Final Report
Write a detailed final report of your team’s strategies and performance over the course of the game.
Describe your starting strategy (target market, product design, pricing, retailing, and promotion. What
actions did you take that seemed to work? What actions did not work? Why? What were 3 central
lessons learned about marketing based on the teams experience in the game?
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