MKT-210 : Marketing Plan Project Overview.docx

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30 Jan 2014
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The marketing plan team project is worth 25% of your grade in this course. We are using a simulation game, practice marketing (mhpractice. com), to make team-based marketing decisions for the launch of a new product. Your team will work together to design and market a backpack. You will make decisions regarding target marketing, product design, pricing, promotion, and distribution. There are 6 teams in our class your team is competing in the marketplace against the other 5 teams. After each decision-making round, we will review the relative performance of the teams. Your grade will be calculated based on your performance on the following components. Write a report to document your performance in the training game. Refer to a separate document for my answers. Team performance will be assessed in terms of absolute performance over the course of the game (final cash balance) and the cumulative progress over the course of all the turns.

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