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ADV 206 Study Guide for Quiz #3.docx

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Department
Advertising
Course
ADV 206
Professor
Favalo
Semester
Spring

Description
ADV 206 QUIZ #3 – STUDY GUIDE APRIL 4, 2013 For Chapter 11, Media Basics: • You should understand the media landscape, the basic media categories and the media industry, and its evolution • You should understand the fundamentals of media strategy, and the key components of media strategy. • You should know what a media plan is, what it does and its aim. • You should have a command of impressions, gross impressions, ratings and share. • Dwell on pages 328 and 329. Focus on the media industry and fundamentals starting on page 332 and ending on page 336. Dwell on the key points within the fundamentals. For Chapter 12, Traditional Media: • You should understand the major categories of traditional m
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