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ADV 206 Study Guide for Quiz #2.docx

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Department
Advertising
Course
ADV 206
Professor
Favalo
Semester
Spring

Description
ADV 206 QUIZ #2 – STUDY GUIDE February 26, 2013 For Chapter 6 and pp. 418-420 and p. 452 You should know: • The results/insights from the research discussed in the Cheetos and Dove cases. • The basic types and categories of strategic research and their basic characteristics. • It would be useful for you to understand how to choose a research method. • Focus your study on the Cheetos and Dove cases and the importance of research in them. • Dwell on “How do you find consumer insights?” from page 163 to 168. For Chapter 7 and pp. 258 – 260 You should know: •
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