ADV 206 Study Guide - Quiz Guide: Marketing Mix, The Technique, Whopper
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Please answer all questions and submit your answers by 12:30 PM on Thursday, December 6. You may submit either by using the dropbox on Blackboard or by submitting it into the appropriate envelope in my mailbox in room 224. Please clearly label all pages you submit with your name and the CRN of your course. Please fasten all pages you submit by, e.g., stapling them or paperclipping them together. Please do not use horseshoes bent into the shape of a paperclip. This activity addresses learning outcome 4 on the syllabus and draws primarily on chapters 12-15 from your text.
Quantity |
Price |
Total Revenue |
Total Cost |
Profit |
400 |
30 |
|||
600 |
25 |
|||
800 |
20 |
|||
1000 |
15 |
|||
1200 |
10 |
|||
1400 |
5 |
|||
1600 |
0 |
The marginal cost to produce one barrel of oil is $20. The market demand is listed above. There is no fixed cost, and the average total cost is therefore equal to the marginal cost ($20).
If the oil market is perfectly competitive, what quantity will be produced? What price will be charged? What will the firm's profit be?
If this is a monopolistic firm, what quantity will be produced? What price will be charged? What will the firm's profit be? Show your work.
Using your previous answer, assume that the monopoly is really two firms (Speyside Oil and Islay Oil) colluding. Suppose that they agree to produce the profit-maximizing quantity you determined above, but that Speyside Oil produces an extra 200 units (while Islay Oil keeps its word). What quantity will be produced? What price will be charged? What is each firm's profit?
Using your previous answer, assume that instead of Islay Oil keeping its word, each firm produces an extra 200 units. What quantity will be produced? What price will be charged? What is each firm's profit?
Please provide the average accounting profit and average economic profit with the answer. Thank you!
Delta Blue Airlines operates a commuter flight. The plane holds 30 passengers in Economy and 6 passengers in First Class. The airline makes a $100 profit on each passenger in Economy and $200 per passenger in First Class. When Delta Blue takes 30 Economy reservations and 6 First Class for the flight, on average, two passengers do not show up for each class. As a result, Delta is averaging 28 Economy passengers and 4 First Class passengers with a profit of 28*$100 + 4*$200 = $3600 per flight. The airline operations office has asked for an evaluation of an overbooking strategy where they would accept 32 Economy reservations and up to 8 First Class reservations even though the airplane holds only 30 Economy and 6 First class passengers. The probability distribution for the number of passengers showing up with the new overbooking reservations policy is as follows:
# of Passengers Showing up For Economy | Probability |
28 | 0.05 |
29 | 0.25 |
30 | 0.50 |
31 | 0.15 |
32 | 0.05 |
# of Passengers Showing up For First Class | Probability |
1 | 0.02 |
2 | 0.06 |
3 | 0.17 |
4 | 0.20 |
5 | 0.25 |
6 | 0.23 |
7 | 0.05 |
8 | 0.02 |
The airline will incur a cost for any passenger denied seating on the flight. This cost covers added expenses of rescheduling the passenger as well as loss of goodwill, estimated to be $150 per Economy passenger and $300 per First Class passenger. On the other hand, if there are First Class seats available, they move up Economy passengers to First Class. When this happens, they believe there is a positive goodwill âcostâ of $200. Build a simulation model in an Excel file that will model the performance of the overbooking system. Model 500 flights. And answer the following questions.
What is the mean profit per flight if overbooking is implemented?
What percentage of customers will experience an overbooking problem?
Does your model recommend the overbooking strategy? Any suggestions?