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Communications and Society Notes [Extra]

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Department
Communications
Course
COM 107
Professor
A L L
Semester
Winter

Description
EXAM 1—Learn 12/11/2013 Visual Revolution is not an era of communication described in the text? Prior to deregulation in the early 80s, how many corporations controlled the majority of American media? 50  The Telecommunications Act of 1996 Lifted restrictions on the number of radio and TV stations one corporation could own Ivy Ledbetter Lee is known for Claiming that an open relationship between business and the press would result in a more favorable public  image The magic bullet theory assumes a passive audience that consumes and interprets messages as  the sender originally intended. Provide 2 Campaign examples from Twitchell that utilize preemptive claims Listerine—halitosis Pepsodent—removing film from teeth Provide 2 campaign examples from Twitchell that utilize the association principle Nike and Michael Jordan—masculinity Marlboro Pear’s Soap—purity, cleanliness, innocence, baby List 3 of the major media corporations and 1 major holding for each Viacom: MTV, Paramount Pictures News Corp: Wall Street Journal, FOX Disney: ABC, Pixar Time Warner: CNN, HBO CBS: Showtime GE: Comcast, NBC EXAM 2—Learn 12/11/2013 After WWII, many downtown movie theaters catered to Black audiences because of White flight to the suburbs Which of the following did NOT have a major effect on TV’s early history? Political and legislative changes Technological innovations and patent wars Wrestling control of content away from advertisers Sociocultural impact of quiz show scandals In the late 1820s, the rise of the middle class spurred growth of literacy. This need was met by the… Printing Press (1500s) Penny Papers (1820s) Industrial Revolution (1760­1850) Wire Services Which radio network originally implemented “option time”? CBS With the advent of the internet, newsholes are getting smaller. The cathode ray tube is a forerunner of the television. Defaming a public official’s character in print is referred to as.. Libel: defamation of citizen’s c
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