EXAM 1—Learn 12/11/2013
Visual Revolution is not an era of communication described in the text?
Prior to deregulation in the early 80s, how many corporations controlled the majority of American media?
The Telecommunications Act of 1996
Lifted restrictions on the number of radio and TV stations one corporation could own
Ivy Ledbetter Lee is known for
Claiming that an open relationship between business and the press would result in a more favorable public
The magic bullet theory assumes a passive audience that consumes and interprets messages as
the sender originally intended.
Provide 2 Campaign examples from Twitchell that utilize preemptive claims
Pepsodent—removing film from teeth
Provide 2 campaign examples from Twitchell that utilize the association principle
Nike and Michael Jordan—masculinity
Pear’s Soap—purity, cleanliness, innocence, baby
List 3 of the major media corporations and 1 major holding for each
Viacom: MTV, Paramount Pictures
News Corp: Wall Street Journal, FOX
Disney: ABC, Pixar Time Warner: CNN, HBO
GE: Comcast, NBC EXAM 2—Learn 12/11/2013
After WWII, many downtown movie theaters catered to Black audiences because of
White flight to the suburbs
Which of the following did NOT have a major effect on TV’s early history?
Political and legislative changes
Technological innovations and patent wars
Wrestling control of content away from advertisers
Sociocultural impact of quiz show scandals
In the late 1820s, the rise of the middle class spurred growth of literacy. This need was met by the…
Printing Press (1500s)
Penny Papers (1820s)
Industrial Revolution (17601850)
Which radio network originally implemented “option time”?
With the advent of the internet, newsholes are getting smaller.
The cathode ray tube is a forerunner of the television.
Defaming a public official’s character in print is referred to as..
Libel: defamation of citizen’s c