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Midterm

COM 346 Study Guide - Midterm Guide: Comedic Genres, Cy Grant, Commonwealth Citizen

7 pages93 viewsSpring 2013

Department
Communications
Course Code
COM 346
Professor
Unkown
Study Guide
Midterm

Page:
of 7
COM 346 NOTES
Week 1 Reading:
Mulvey
Male is active, female is passive
Male gaze  women displayed as erotic
oAlien presence with no narrative
Levy
Male Chauvinist Pig  Female Chauvinist Pig (FCP)
oPost-feminist, funny, gets it, doesn’t mind cartoonish stereotypes of female
sexuality
oDisgusting/degrading turns to giving (join them instead of beat them)
oEveryone is Tarzan now
McKibbon
BBC structural changes during the war
oNew Programs
Light Programme (1945) came after Forces service
Better known radio programs  post-war designed for
woman (domestic and individual)
Home Service
Third Programme (1946)
oRegional programs were restored
BBC had no interest in TV although it was clearly the future
Whelehan
Magazine Loaded
oLad motif – he is almost always white, part soccer thug, part lager lout,
part arrant sexist (offensive)
o1998 showed increase in Loaded, Maxim and FHM (three most popular
laddish magazines)
oWomen are objects
oMales only care about sports, pop, alcohol, soft drugs, heterosex, and soft
porn (invites feminist rebuttal)
Features include dehumanizing women
Nude Helen Mirren
oMasculine personal space, fences off feminist criticism (dumb down)
Laddis productions depend on a familiarity with feminism
oJack the lad is sexist (men make sure to avoid this, or SEEM to avoid)
oFeminism represents old women spoiling mens fun
Men’s style magazines
oIf magazines respond to sexual politics then they are demasculanizing
themselves
Feminizing of the workplace
oIncreasing male unemployment and unhappiness
oMale identity crisis  introduction of new lads
Generated by feminism, gay liberation and anti-racist movements
oNew lads represent a transition from past conventions of masculinity to a
kinship with new man (pro-feminist men)
New man is created by media
oMagazines present sexual ambivalence
Old magazines represented masculine men
New magazines show groomed and stylish men (80s)
90s man who wants to get laid
oWomen being dehumanized in pictures  women wanting to be
promiscuous in pictures (free will)
Sexy woman becomes successful one
Images represent repression rather than liberation but since women
are actively participating its hard to question
Week 1 Class:
WOMEN
Beauty press vs mens/glamour prints
oHow do these women align themselves as FCP?
oBy commoditizing your sexuality are you no longer exploiting yourself?
(ie the kardashians)
Fame vs celebrities
Dependent on class, same sexualized message is stylized (Zoo vs GQ)
Male gaze  cinematic…the way in which women are framed in cinema and photography
is meant to appeal to men
-Publications for women also use male gaze (submissive) because some people see this
act as a way to step up into a higher social class
-First WW brought changes for women (fashion, culture, etc)…ie: allowed to cut their
hair
-WW2 women targeted by propaganda posters
-WW2 ended a lot of servitude (freed women and lower classes)
-Churchill – ‘never has so much been owed by so many to so few - battle was organized
by women
-Post War tv  women encouraged to go back home and “normalize” country to the way it
was post war
-“Auntie BBC”  should be uncle bc it is all orchestrated by men
-Daily mail readers  would watch what not to wear but this show is a novelty because
they are of upper class (classicism)
-divider of imbalance between men and women  women bear children
TMIE LINE
1918  women get voting rights (over 30 years old and under certain conditions)
1929  women granted equal voting rights
1967  women permitted to have abortions
1970  first womens liberations movement in london
1974  contraception free for all women
1975  sex discrimination act in law  education, recruitment, advertising
ALSO employment protection act (cant fire bc pregnant)
ALSO Equality Pay Act
1976  Domestic Violence Act
Week 2 Reading:
Barfe
Limp-Wristed Televtion (LWT) – more open atmosphere than the BBC
oMike Mansfield
oFlamboyant and stylish….panache
oControlled by Jews
oSpoofs and comedies with Hollywood flare
oHigh quality/extravagant productions
oBell openly gay
Barfe
Comedy successes
oNavy Lark – situation comedy (inept sailors)
oBeyond Our Ken – sketch series (Kenneth Horne)
Became Round the Home in 1965  more risqué
Coded with innuendo that wouldn’t offend people
Homosexuality
oDuncan Norvelle – host who turned show business orthodoxy on its head.
Cooper
Heteronomortavity (world of heterosexuals)  gender is naturally ascribed, natural
and immutable
oHomosexuality  willful denial of ones true self
Media controls power of heteronormativity
oPeople who seem homosexual would be considered weak, comic or evil
oLink homosexuality with criminality
oSexual minorities
Social Progress in the media  more positive images of homosexuality

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