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Midterm

COM346 Test 2

by OneClass235612 , Spring 2013
7 Pages
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Department
Communications
Course Code
COM 346
Professor
Unkown
Study Guide
Midterm

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COM 346 NOTES
Week 1 Reading:
Mulvey
Male is active, female is passive
Male gaze  women displayed as erotic
oAlien presence with no narrative
Levy
Male Chauvinist Pig  Female Chauvinist Pig (FCP)
oPost-feminist, funny, gets it, doesn’t mind cartoonish stereotypes of female
sexuality
oDisgusting/degrading turns to giving (join them instead of beat them)
oEveryone is Tarzan now
McKibbon
BBC structural changes during the war
oNew Programs
Light Programme (1945) came after Forces service
Better known radio programs  post-war designed for
woman (domestic and individual)
Home Service
Third Programme (1946)
oRegional programs were restored
BBC had no interest in TV although it was clearly the future
Whelehan
Magazine Loaded
oLad motif – he is almost always white, part soccer thug, part lager lout,
part arrant sexist (offensive)
o1998 showed increase in Loaded, Maxim and FHM (three most popular
laddish magazines)
oWomen are objects
oMales only care about sports, pop, alcohol, soft drugs, heterosex, and soft
porn (invites feminist rebuttal)
Features include dehumanizing women
Nude Helen Mirren
oMasculine personal space, fences off feminist criticism (dumb down)
Laddis productions depend on a familiarity with feminism
oJack the lad is sexist (men make sure to avoid this, or SEEM to avoid)
oFeminism represents old women spoiling mens fun
Men’s style magazines
oIf magazines respond to sexual politics then they are demasculanizing
themselves
Feminizing of the workplace
oIncreasing male unemployment and unhappiness
oMale identity crisis  introduction of new lads
Generated by feminism, gay liberation and anti-racist movements
oNew lads represent a transition from past conventions of masculinity to a
kinship with new man (pro-feminist men)
New man is created by media
oMagazines present sexual ambivalence
Old magazines represented masculine men
New magazines show groomed and stylish men (80s)
90s man who wants to get laid
oWomen being dehumanized in pictures  women wanting to be
promiscuous in pictures (free will)
Sexy woman becomes successful one
Images represent repression rather than liberation but since women
are actively participating its hard to question
Week 1 Class:
WOMEN
Beauty press vs mens/glamour prints
oHow do these women align themselves as FCP?
oBy commoditizing your sexuality are you no longer exploiting yourself?
(ie the kardashians)
Fame vs celebrities
Dependent on class, same sexualized message is stylized (Zoo vs GQ)
Male gaze  cinematic…the way in which women are framed in cinema and photography
is meant to appeal to men
-Publications for women also use male gaze (submissive) because some people see this
act as a way to step up into a higher social class
-First WW brought changes for women (fashion, culture, etc)…ie: allowed to cut their
hair
-WW2 women targeted by propaganda posters
-WW2 ended a lot of servitude (freed women and lower classes)
-Churchill – ‘never has so much been owed by so many to so few - battle was organized
by women
-Post War tv  women encouraged to go back home and “normalize” country to the way it
was post war
-“Auntie BBC”  should be uncle bc it is all orchestrated by men

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Description
COM 346 NOTES Week 1 Reading: Mulvey • Male is active, female is passive • Male gaze ▯ women displayed as erotic o Alien presence with no narrative Levy • Male Chauvinist Pig ▯ Female Chauvinist Pig (FCP) o Post-feminist, funny, gets it, doesn’t mind cartoonish stereotypes of female sexuality o Disgusting/degrading turns to giving (join them instead of beat them) o Everyone is Tarzan now McKibbon • BBC structural changes during the war o New Programs  Light Programme (1945) came after Forces service • Better known radio programs ▯ post-war designed for woman (domestic and individual)  Home Service  Third Programme (1946) o Regional programs were restored • BBC had no interest in TV although it was clearly the future Whelehan • Magazine Loaded o Lad motif – he is almost always white, part soccer thug, part lager lout, part arrant sexist (offensive) o 1998 showed increase in Loaded, Maxim and FHM (three most popular laddish magazines) o Women are objects o Males only care about sports, pop, alcohol, soft drugs, heterosex, and soft porn (invites feminist rebuttal)  Features include dehumanizing women  Nude Helen Mirren o Masculine personal space, fences off feminist criticism (dumb down) • Laddis productions depend on a familiarity with feminism o Jack the lad is sexist (men make sure to avoid this, or SEEM to avoid) o Feminism represents old women spoiling mens fun • Men’s style magazines o If magazines respond to sexual politics then they are demasculanizing themselves • Feminizing of the workplace o Increasing male unemployment and unhappiness o Male identity crisis ▯ introduction of new lads  Generated by feminism, gay liberation and anti-racist movements o New lads represent a transition from past conventions of masculinity to a kinship with new man (pro-feminist men)  New man is created by media o Magazines present sexual ambivalence  Old magazines represented masculine men  New magazines show groomed and stylish men (80s) • 90s man who wants to get laid o Women being dehumanized in pictures ▯ women wanting to be promiscuous in pictures (free will)  Sexy woman becomes successful one  Images represent repression rather than liberation but since women are actively participating its hard to question Week 1 Class: WOMEN • Beauty press vs mens/glamour prints o How do these women align themselves as FCP? o By commoditizing your sexuality are you no longer exploiting yourself? (ie the kardashians) • Fame vs celebrities • Dependent on class, same sexualized message is stylized (Zoo vs GQ) Male gaze ▯ cinematic…the way in which women are framed in cinema and photography is meant to appeal to men -Publications for women also use male gaze (submissive) because some people see this act as a way to step up into a higher social class -First WW brought changes for women (fashion, culture, etc)…ie: allowed to cut their hair -WW2 women targeted by propaganda posters -WW2 ended a lot of servitude (freed women and lower classes) -Churchill – ‘never has so much been owed by so many to so few’ -▯ battle was organized by women -Post War tv ▯ women encouraged to go back home and “normalize” country to the way it was post war -“Auntie BBC” ▯ should be uncle bc it is all orchestrated by men -Daily mail readers ▯ would watch what not to wear but this show is a novelty because they are of upper class (classicism) -divider of imbalance between men and women ▯ women bear children TMIE LINE 1918 ▯ women get voting rights (over 30 years old and under certain conditions) 1929 ▯ women granted equal voting rights 1967 ▯ women permitted to have abortions 1970 ▯ first womens liberations movement in london 1974 ▯ contraception free for all women 1975 ▯ sex discrimination act in law ▯ education, recruitment, advertising ▯ ALSO employment protection act (cant fire bc pregnant) ▯ ALSO Equality PayAct 1976 ▯ Domestic ViolenceAct Week 2 Reading: Barfe • Limp-Wristed Televtion (LWT) – more open atmosphere than the BBC o Mike Mansfield o Flamboyant and stylish….panache o Controlled by Jews o Spoofs and comedies with Hollywood flare o High quality/extravagant productions o Bell openly gay Barfe • Comedy successes o Navy Lark – situation comedy (inept sailors) o Beyond Our Ken – sketch series (Kenneth Horne)  Became Round the Home in 1965 ▯ more risqué • Coded with innuendo that wouldn’t offend people • Homosexuality o Duncan Norvelle – host who turned show business orthodoxy on its head. Cooper • Heteronomortavity (world of heterosexuals) ▯ gender is naturally ascribed, natural and immutable o Homosexuality ▯ willful denial of one’s true self • Media controls power of heteronormativity o People who seem homosexual would be considered weak, comic or evil o Link homosexuality with criminality o Sexual minorities • Social Progress in the media ▯ more positive images of homosexuality o Ellen DeGeneres – coming out was escape from repression  Increased visibility and legitimacy of LGBT  Masking progress ▯ embrace queers while dehumanizing, marginalizing, and attempting to tame  Reinforce heteronormativity rather than challenge  Narratives heteroideology – heterosex mainstream narratives • Culture was built on heterosexual narratives  Queer Theory – explicate narratives that make heterosexuality rather than sexual transgression seem strange, resist sexual oppression and normalization  Gender is socially constructed ▯ try and reverse that  Lipstick lesbians ▯ white middle class who are concerned with makeup and looks…femme Ciasullo • Notions of butch and femme are gone (two types of lesbians) o So many types/styles of lesbian to classify o Issue of “looking the part” ▯ lesbians turn themselves into a classic lesbian that is typically stereotyped (skirts to pants) because of culture  Acceptance by lesbian community as much as straight one (visibility and butchness)  Authenticity • Lesbian Chic (1993) featured by New York Magazine and the cover of chanteuse k.d. lang and then all magazines followed o Cindy Crawford participated o Lesbians were being represented (Mademoiselle and Ladies’ Home Journal) o Positive representation caused skepticism  Now being watched more closely  Second wave of feminist movement, lesbians were eliminated by the white, middle class, heterosexual image  Lesbians also pushed to the back during the gay rights movement by the men Dyer • Gay people attack images of homosexuals in media (STEREOTYPING) o Self-oppression characteristic of gay peoples
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