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IST test 1 review.docx

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Department
Information Studies
Course
IST 195
Professor
Rubin
Semester
Fall

Description
• The Hole in the Wall: (Sugra Mitra) works for India’s largest IT training company, NIIT Limited, definition internet according to boy in India “That with which you can do anything”. • MOOC: massive open online courses, free (EdX, coursera, Khan academy) • Gameification: integrating game dynamics into your site service, community, content/campaign in order drive participation • Showrooming: people visit store to check out product but then purchases product online • SOPA: stop online piracy act, largest online protest, stop internet censorship bills • Second Screen: term that refers to an additional electronic device (e.g. smartphone) that allows a consumer to interact with the content they are consuming, such as TV, movies, music, or video games. Extra data is displayed on a portable device synchronized with the content being viewed on TV • Social TV: the use of technologies that allow a viewer to: discover, interact, socialize, search, share and purchase around content they are watching, synced in real time, with a second screen. • Big Data: massive volume of both structured and unstructured data that is so large that it's difficult to process using traditional database and software techniques. • Klout: Measures influence on Twitter based on actions • Klout Score: measures overall influence on a scale of 1-100 • True Reach: size of engaged audience (followers) • Amplification: likelihood of generating actions • Network: how influential your audience is • Klout Classification: based on tweets, followers, following, and interaction, build around community, instant response • Twitter: Recruiting, technology du jour, Promote the Brand, Marketing / PR, Customer Service, Engage, Early Warnings of issues, Listen & Learn • Instagram: drive traffic with compelling images, crowdsource using a hashtag, tell a story through an image, have customers take photos with your product/service • Facebook: Start a conversation, Analytics, Post compelling photos or videos,Add interactive content (i.e,. Polls) • Location based services: (Dennis Crowley) Foursquare is more than sharing locations, Gamification: Levels, leaderboards, points, badges, Businesses can leverage “manager” role, Push specials or information to people “nearby • Social Media Marketing: Social media taps collective knowledge, wisdom of the crowd; it is seldom entirely wrong. In fact, more often than not, it is more than reasonably accurate and therefore constitutes a measurable, trackable feedback point with regard to the acceptance and performance of your product or service.” You can choose whether or not your customers will see you on TV. You cannot choose whether or not your customers will see you on the social web. They will make this choice for you, because they will put you there without your acknowledgement. You can only choose whether or not you will join them there • Google Alerts: content change detection and notification service, offered by the search engine company Google, that automatically notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected by the user and stored by the Google Alerts service • Privacy Tips: Assume that nothing is private on the web and act accordingly • HowardAiken: Harvard professor developed Mark I • Mark 1: Mark I was a 51-foot-long, 8-foot-tall monster that used noisy electromechanical relays to calculate five or six times faster than a person could, but it was far slower than a modern $5 pocket calculator. The machine weighed 5 tons, incorporated 500 miles of wire, was 8 feet tall and 51 feet long, and had a 50 ft rotating shaft running its length, turned by a 5 horsepower electric motor. • 305 RMAC: 1956 – IBM Supercomputer, 5 MB storage, Weight > 1 Ton, Cost: $160,000 • Google Glasses: line of hands-free, head-mounted intelligent devices that can be worn by users as "wearable computing" eyewear. Retail for less than $1500. The lens of the glasses will be an interactive, smartphone-like display, with natural language voice command support as well as Bluetooth and Wi-Fi connectivity. • 3D Printing: a process for making a physical object from a three-dimensional digital model, typically by laying down many successive thin layers of a material • Moore’s law: Observation made in 1965 that the number of transistors on an integrated circuit will double every 24 months and cost per transistor decreases • Types of Computers (PC, Server, Mainframes, Super Computers, Mobile) • PC: Computer that can perform all of its input, processing, output and storage activities by itself and intended to be used by one person at a time • Server: controls access to the hardware, software, and other resources on a network • Mainframes: a large, e
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