MGT 247 Study Guide - Snack, Frito-Lay, Pepsico
20 Jan 2014
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Business-level strategy is an action plan the firm develops to describe how it will compete in its chosen industry or market segment. An effective business-level strategy has a clear statement of the value to be created for customers: cost leadership, differentiation, focused cost leadership, focused differentiation. List three different products that hershey offers and describe its current business- level strategy for each. Please note that you are expected to justify your answer with an explanation as opposed to just listing the products and listing the strategies: hershey kisses. Integrated cost leadership and differentiation strategy: kisses are very reasonably priced and as we learned with our guest speaker, hershey is a cost leader among other chocolate suppliers because many chocolate candies are not truly milk chocolate. Hershey has an advantage, being real milk chocolate and at a reasonable cost: kisses are a unique, signature product of hershey and are recognized by many people in the us, dagoba chocolate.
