SPM 205 Study Guide - Quiz Guide: Espn Zone, Target Market, Equity Theory

135 views11 pages

Document Summary

The test will consist of approximately 60 questions. The format will be multiple choice, true/false, and possibly short answer. All of the questions on the exam will come from the material that was either covered in class lectures, guest lecturers and reading assignments for this course. You should review the following areas for the exam: The implications of the growth of the sports industry. As a result, the academic field of sport management has experienced tremendous evolution and growth in a short period of time. There are currently over 200 programs in the country. The study of all people, activities, organizations, and businesses involved in producing, facilitating, promoting, or organizing any sport product or service. Growth of media coverage (cable networks), internet websites, satellite distribution, 24-hour channels, video streaming, smart phone technology, social media, etc. Growth of sport internationally (influx of foreign athletes in hockey, Nba, mlb, college athletics; playing regular season games outside the us; promotional tours)