COMM 350 Study Guide - Final Guide: Feminist Media Studies, Prosumer, Hyperreality

• School: Texas A&M University
• Department: Communication
• Course: COMM 350
• Professor: Campbell Heidi

Document Summary

Social network analysis: is an approach and set of techniques used to study the exchange of resources among actors such as individuals, groups, or organizations. 5 t/f , 5 matching, 15 mc, 5 matching 5 mc on media theories. Theoretical approaches: audience studies, feminist theory, postmodernist theory, new media/digital theory. School of theory: convergence culture, information society, prosumers and digital media. Media theories: diffusion of innovation, domestication, social network analysis. Theoretical approaches: media effects, medium theory, political economy, cultural studies, interactionism. Media theories: agenda setting, gatekeeping, cultivation, medium theory, uses and gratification, spiral of silence. Concepts: agency, hegemony, high vs. low culture, public sphere, culture industries, transmission model, technological determinism. The audience is everything to this approach and the 3 parts help see each part of our use of media. Producer-consumer relationship changes in new media culture, moves toward deprofessionailization: prosumer: audiences is both producer and consumer.