HIST 106 Study Guide - Warini, Vertical Integration, Ragtime
Document Summary
History exam 1 notes chapters 19 20: chapter 19 production and consumption in the gilded age 1865 1900, mechanization takes command/expanding market, small business had grown to unforeseen sizes by the turn of the century> the industrial revolution 1871 1914 took a pace that was previously unimaginable, 13 bil annual production in 1900, promoted economic growth by new technologies that increased productivity, machines, managers, workers> the assembly line, businesses needed new techniques for merchandising> mail order houses, at train stations, helped get new products to consumers> instead of sellers going door to door, chains sprung up by 1900, grocery, drug, jewelry etc. > department stores had restaurants rest rooms ticket agencies nurseries reading rooms and post offices, all in one deluxe building: advertising revolution began in 1869, frncis wayland ayer founded the earliest advertising agency. >gross revenue up, integration/gospel of wealth, economic cycles alternated frequently so only big business survived, depressions also helped.
