ADV 1101 Study Guide - Google Books
15 Apr 2014
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Document Summary
Principles of media literacy: media materials are constructed, they are created and distributed within a commercial environment, they are created and distributed within a political environment, they present their ideas within primary genres of entertainment news, education, information, and advertising, people are active recipients of media messages, media representations play a role in a way society understands its reality. Media genres: entertainment grabs the audiences attention and leaves agreeable feelings, subgenres, festival, drama, gaming, comedy. Hybrid genres: mixed genres: blues rock, dramedy combines elements of drama and comedy, news nonfiction events reported to an audience, hard news, editorials, soft news. Regulation before distribution: prior restraint: obscenity, national security, military operations, clear and present danger, education, copyright, commercial speech. Propaganda studies of 1920s 1930s: propaganda seeks to change attitudes and behavior of huge numbers of individuals, harold lasswell & walter lipman, hypodermic needle/magic bullet theory, media affected everyone directly, media affect everyone the same way.
