BA 3102- Midterm Exam Guide - Comprehensive Notes for the exam ( 12 pages long!)

• School: Temple University
• Department: Business Administration
• Course: BA 3102
• Professor: Anthony Seeton

Document Summary

In this paper i will analyze the marketing b minicase, green earth by rider. After reading this case, i constructed three key decision options that could solve the dilemma. The first decision option is to continue the short first-year memberships for new members that join during the summer months. This would mean that members who join anytime after the start of a new year would be paying for the whole annual membership fee for a shorter period of time. The second decision option is to change the date the direct mail advertising gets delivered to current and potential customers to november of every year. This decision could cause some current members to terminate their membership. The third decision option is to inform new members who signed up after the start of the year that their membership will end after that calendar year.