[MSP 1011] - Midterm Exam Guide - Ultimate 11 pages long Study Guide!

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MSP 1011
MIDTERM EXAM
STUDY GUIDE
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Chapter 1 What is theory?
******Theory:
A set of systematic informed hunches about the way things
work
Element of speculation
Integrated system of concepts
Typology of communication
Interpersonal
Group
Organizations: professional, used with an organization
Mass
******Communication
The relational process of creating and interpreting messages
that elicit a response
Chapter 2
Objective Approach: assumption that truth is singular and is
accessible through unbiased sensory observation
Want to explain and predict
Interpretive Approach: Assigning meaning or value to communicate
texts, multiple meanings/truths possible
Key Vocab
Theory
Communication
Empirical
Mass
Interpretive
Parasocial Relationship
Typology
Objective
Chapter 3
Empirical evidence: data collected through direct observation
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Objective theory: explains past, present, and future
Elaborating facts with research and explanation
Theory must meet
Relative simplicity
Testability
Practical utility
Quantifiable research
Interpretive Theory
Create understanding
Identify values
Inspire aesthetic appreciation
Stimulate agreement
Reform society
Conduct qualitative research
Textual Analysis
Ethnography: method of participant observation
Designed to help a researcher experience a culture’s complex
web of meaning
What is theory?
Systematic explanation of observed facts
Why study theory?
It helps us understand how things work
Communication theory helps us understand communication and
how it works
What is communication?
Exchange of info
A message that is given and received
What is uses and gratifications?
Why people use media
Theory is general
Helps us understand things
What is mass communication?
Uses technology
Reaches large numbers of people
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