[MSP 1011] - Midterm Exam Guide - Ultimate 11 pages long Study Guide!
6 Feb 2017
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Document Summary
A set of systematic informed hunches about the way things work. The relational process of creating and interpreting messages that elicit a response. Objective approach: assumption that truth is singular and is accessible through unbiased sensory observation. Interpretive approach: assigning meaning or value to communicate texts, multiple meanings/truths possible. Empirical evidence: data collected through direct observation. Objective theory: explains past, present, and future. Designed to help a researcher experience a culture"s complex web of meaning. It helps us understand how things work. Communication theory helps us understand communication and how it works. A message that is given and received. Audience members don"t all know one another. Direct transmission of info to a small group of well-informed people. Validation of message by people the viewer respects. Tv has power to stir up feelings. Trying to explain the power of example as a media effect. Seeing someone else get rewarded for action. Make cause happen + observing the effect.
