STHM 3428 Study Guide - Final Guide: Brand Equity, Local Food, Corporate Social Responsibility

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Sustainability is on the rise in the hospitality sector. Unfortunately many people are not aware of the true depth of sustainability and the benefits of practicing a sustainable lifestyle in personal and business practices. Sustainability is the practice of maintaining ecological balance or avoiding harm and depletion to the environment and to natural resources. (online etymology. Explained by professor cleaver, there are three pillars of sustainability. Social which has to do with people, environmental which deals with the planet, and economic which has to do with profit. In some way each of these three pillars are intertwined. They consider what is acceptable, what is feasible and what it profitable. (h. cleaver, personal communication, 2019) While there are many ways to practice a sustainable lifestyle, the hospitality sector is taking initiative to consider what it thoroughly means. The issue of this contemporary issue lies in the lack of sustainable practices being implemented.