Study Guides for Mass Communication at Towson University (TU)

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TUMCOM 390lingling zhangFall

MCOM 390 Study Guide - Comprehensive Final Exam Guide - Zip Code, Time, The Medium

OC113338531 Page
20 Nov 2018
0
Selective or inaccurate observation: confirmatory information seeking. A series of objective analysis: the observation, identification, experimental in
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TUMCOM 214Dr.RheeFall

[MCOM 214] - Final Exam Guide - Everything you need to know! (42 pages long)

OC85119942 Page
29 Nov 2016
1
Advertisers are trying to get their target audience(s) to remember their ad. Long term goal is to build the familiarity and credibility of the brand. C
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TUMCOM 323kyongseok KimFall

MCOM 323 Study Guide - Final Guide: Media Mix, Inverse Relation, Street Furniture

OC113338510 Page
25 Mar 2020
0
Number or percentage of different individuals (or hhs) within a population that were exposed to a media vehicle (or a media mix) at least once: undupli
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TUMCOM 325maggie learsFall

MCOM 325 Study Guide - Final Guide: Copywriting, Sales Presentation, Psychographic

OC11333858 Page
25 Mar 2020
0
Up to date and current with what is going on in the world. Good attention to detail, willing to edit/revise. Display: tagline/slogan, mandatories, url,
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TUMCOM 390lingling zhangFall

MCOM 390 Study Guide - Final Guide: Assault Weapon, Null Hypothesis, Statistical Significance

OC11333859 Page
25 Mar 2020
0
Kiss: keep it short and simple. Types of questions: open-ended questions, short answer type, time consuming, most likely use this in pilot study, prete
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TUMCOM 325maggie learsFall

MCOM 325 Study Guide - Midterm Guide: Advertising Mail, Aflac, Asian Americans

OC11333856 Page
3 Oct 2018
0
Make a relevant connection between a brand and its target audience. Return: relevant to target audience (relatable) demographics/psychographics. Impact
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TUMCOM 253Hyang-Sook KimSpring

MCOM 253 Study Guide - Final Guide: Risk Management, Crisis Management, Crisis Communication

OC113338518 Page
2 Oct 2018
0
Competition: striving for the same object, position or prize as others. Conflict: sharp disagreements or opposition resulting in a direct, overt threat
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TUMCOM 253Hyang-Sook KimSpring

MCOM 253 Study Guide - Midterm Guide: Gantt Chart, Three Steps, Mass Media

OC11333859 Page
2 Oct 2018
0
Second step in pr process is planning. Organization starts making plans to do something about an issue/situation. Sets the organizations direction proa
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TUMCOM 253Hyang-Sook KimSpring

MCOM 253 Study Guide - Midterm Guide: Corporate Communication, Marketing Communications, Mass Distribution

OC113338510 Page
2 Oct 2018
0
Definition of pr: key words, deliberate, planned, performance, public interest, two-way communication, management function. Process of public relations
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TUMCOM 214Lingling ZhangSpring

MCOM 214 Study Guide - Final Guide: The Members, Deodorant, Transaction Cost

OC11333857 Page
2 Oct 2018
0
Audience resonance: (cid:862)boo(cid:373)(cid:863) fa(cid:272)tor: gets the atte(cid:374)tio(cid:374) a(cid:374)d (cid:272)at(cid:272)hes the i(cid:373
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TUMCOM 214Lingling ZhangSpring

MCOM 214 Study Guide - Midterm Guide: Communication Source, Marketing Strategy, Sensory System

OC11333858 Page
2 Oct 2018
0
Source: sponsor: the company, author: ad agency, persona: real or imaginary spokesperson. Message: literary from, autobiography, (cid:862)i(cid:863) te
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TUMCOM 214Lingling ZhangSpring

MCOM 214 Study Guide - Midterm Guide: Puffery, Product Differentiation, Target Market

OC11333859 Page
2 Oct 2018
0
Advertising represents the intersection of two key disciplines: co(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) ad(cid:448)ertisi(cid:374)g (cid:
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