MCOM 101 Study Guide - Final Guide: Mass Media, Net Neutrality, Media Create
2 Oct 2018
School
Department
Course
Professor
Document Summary
Any media used to transmit mass communication to a mass audience. Eight traditional forms of mass media: books, movies, newspapers, magazines, music, internet, tv, radio. Corporations that produce and distribute cultural messages through novels, music and movies. Message created by one person/group of people sent through transmitted device to large audience. Feedback from receiver to sender: consumers, if they want, can return messages to senders or gatekeepers with phone calls, email, talk shows, etc. Selective retention: audiences remember or retain messages and meanings that correspond to their preexisting beliefs and values: blocking things out. The ability to analyze and understand all types of media messages: what messages your receiving, forces that shape those messages. Ideology behind messages: effect those messages have on you. Journalism is the timely reporting of events at the local, state, national and international levels. Journalism is: collecting info about important matters, verifying that info, reporting that info objectively, fairly and accurately.
