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Study Guides for Hyang-Sook Kim

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TUMCOM 253Hyang-Sook KimSpring

MCOM 253 Study Guide - Final Guide: Risk Management, Crisis Management, Crisis Communication

OC113338518 Page
0
Competition: striving for the same object, position or prize as others. Conflict: sharp disagreements or opposition resulting in a direct, overt threat
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TUMCOM 253Hyang-Sook KimSpring

MCOM 253 Study Guide - Midterm Guide: Gantt Chart, Three Steps, Mass Media

OC11333859 Page
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Second step in pr process is planning. Organization starts making plans to do something about an issue/situation. Sets the organizations direction proa
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TUMCOM 253Hyang-Sook KimSpring

MCOM 253 Study Guide - Midterm Guide: Corporate Communication, Marketing Communications, Mass Distribution

OC113338510 Page
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Definition of pr: key words, deliberate, planned, performance, public interest, two-way communication, management function. Process of public relations
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