MCOM 253 Study Guide - Final Guide: Risk Management, Crisis Management, Crisis Communication
2 Oct 2018
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Document Summary
Competition: striving for the same object, position or prize as others. Conflict: sharp disagreements or opposition resulting in a direct, overt threat of attack from another entity. The role of public relations in managing conflict. Occurs when a business or industry contends with government regulators or activist groups that seem determined to curtail operations through excessive safety or environmental standards. Both the regulatory body and the activist engage in their own public relations efforts to make their case against the company. Typically, organizations wish to reduce conflict: best to deal with conflicts in early stages, more efficient, less damage to organization, ethical thing to do. Must determine the stance the organization will take toward each public or stakeholder involved in the conflict situation. The stance-driven approach is based on virtually all practitioners sharing an unstated, informal approach to managing conflict and competition. Proactive and systematic approach to: predict problems, anticipate threats, minimize surprises, resolve issues, prevent crises.
