MCOM 325 Study Guide - Final Guide: Copywriting, Sales Presentation, Psychographic
25 Mar 2020
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Up to date and current with what is going on in the world. Good attention to detail, willing to edit/revise. Display: tagline/slogan, mandatories, url, contact info, headlines, direct, you would know the category of the product. Indirect: don"t know until you read the body copy, read more to understand, functions, capture attention of target audience, lead them into body copy, communicate benefit, make emotional connection, reinforce brand name. Balance: symmetrical: mirror image, asymmetrical: more dynamic, more interesting, strive for this in ads. Harmony: balance of contrast and harmony, elements are related. Proportion: golden mean, 2 x 3, 3 x 2. Movement: z pattern, how we read. Research: your own brands, competitions, what"s trending with target. Rough: size of final ad, large sketch. Font type: measured in inches, serif, traditional, formal, professional, sans serif, sans means without, contemporary, modern, text letter, diploma, script, words connected, cursive, disconnected, novelty.
