MCOM 390- Midterm Exam Guide - Comprehensive Notes for the exam ( 19 pages long!)
6 Oct 2017
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To search information about the best restaurant in town. To exa(cid:373)i(cid:374)e (cid:373)o(cid:373)"s satisfa(cid:272)tio(cid:374) with her use of a (cid:271)ra(cid:374)d-new soap. **to identify the most appealing spokesperson in an advertisement. To design effective communication strategies among workers/staffs in a company. To investigate the effectiveness of public health announcements (psas) Research can be either informal or formal. Textbook definition: an attempt to discover something, either an everyday, common phenomenon, finding your way from a to b or how to make a new gadget work. Monica people do not consider the possibility that some of their beliefs might be wrong even if there is conflicting information. Joey self-evident; people think something is true because they believe they are insightful: problem: risk in costs and efforts, who decides what is reasonable, may be reasonable in thought but not in reality/experience. Ross we know many things because somebody we trust has given us that information: problem: issue of credibility of the source.
