APR 271 Study Guide - Quiz Guide: Interpersonal Communication, Advertising Mail, Starbucks

• School: University of Alabama
• Department: Advertising and Public Relations
• Course: APR 271
• Professor: Tobias Hopp

Document Summary

A budget represents the total resource amount to execute our plan. Budget items: personnel costs, material costs, media costs, equipment/facility costs, administrative items. Audience engagement application of 2 way communication tactics: generating audience interest, soliciting audience participation, audience feedback, using trigger events. Special events staged activities designed to generate attention, must have value. Alliances/coalitions: alliances: informal relationship among orgs, coalitions: formal/structured relationship between orgs, example: starbucks and barnes and noble. Sponsorships directly or indirectly provides resources to an org. or event. Activism social issues, can involve civil disobedience or street theatre. Seen as having the greatest potential for persuasion/media tactics. Example special events are activities created by an org. for the purpose of interacting with publics: civic events, sporting events, contests, holiday events. Other examples are personal involvement like a plant tour or open house and information exchange such as a product exhibition or a meeting or demonstration. Audience response to the message can not be controlled.