MGS 351 Study Guide - Midterm Guide: Data Manipulation Language, Conceptual Schema, Data Definition Language

• School: University at Buffalo
• Department: Management Science and Systems
• Course: MGS 351
• Professor: Murray David

Document Summary

B2b(cid:525)business sells products and services to customers who are primarily other businesses (where all the e-commerce money is) Electronic marketplace: interactive business providing a central market where multiple buyers and sellers can engage in e-commerce. More personal, not usually done with generic ads designed for mass distribution. Indirect materials (mro: maintenance, repair and operation) not related to primary act. Demand aggregation(cid:525)team up with other buyers, justifies a larger discount: direct materials: primary business activities; quality/quantity/delivering time important, services. Reverse auction(cid:525)buyer posts its interest in buying a certain quantity of items and seller compete for the business by submitting successively lower bits (power for the buyer) B2c(cid:525)business sells products and services to customers who are primarily individuals (glitzy e-commerce: itunes, ebay, bestbuy, amazon, etc. ) Advantages: shipping faster, convenient, lower prices, anytime/anywhere shopping. Digital products: commoditylike, mass-customization and personalized, delivered at the time of purchase, foster disintermediation, global reach; micro-payments.