BMGT 440 Study Guide - Comprehensive Final Exam Guide - Depreciation, Interest Rate, Earnings Before Interest And Taxes

• School: University of Maryland
• Department: Business and Management
• Course: BMGT 440
• Professor: David Kass

Document Summary

Reader"s digest was first thought of as a reader-driven family magazine. 1922, the company had three divisions that were at the forefront. Magazines, international business, and north american books/home entertainment. The goal of the company was to inform, enrich, entertain, and inspire. The firm went public in 1990 and gained a magazine circulation of over 23 million copies. In order to adapt to the new technological trends, the company also launched a website for their magazine. The key questions at issue in this case revolve around the 2002 acquisition of reiman. The acquisition was considered very risky at the time as reader"s. Digest had mostly made conservative financial decisions in the past. Senior vice president and cfo was finalizing the acquisition of reiman holding. Company and its subsidiaries for million in cash. Before doing so, the alternative options needed to be addressed.