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KNES 293 Study Guide - Quiz Guide: Sports Equipment, Nfl On Thanksgiving Day

Course Code
KNES 293
Michael Friedman
Study Guide

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Topic 3 Reading Guide
Hardy (2)
1. According to Hardy, what have social histories of sport largely focused on, and what
topics/areas of history have they neglected?
- Focused on: social and cultural developments in the wider environment of suppliers,
creditors, consumers, and critics; developments in social class, urban life, and racism
- Neglected: the ways entrepreneurs have developed a special industry that has
produced a particular event of the past. Why certain organizations dominate the field;
how they merged into systems of interdependence; what rules, resources, and
practices have constituted the structure of the sports industry over time.
2. In contract to social histories of sport, what does a history of sport as a productive
industry focus on?
- History of sport as a productive industry focuses on the developments from the inside
out. The starting point will not be the broad processes that concern social historians.
Initial focus will be on the central issues as the sport organizations defined them.
- They focus on the concerns for a business planning coordinating, and controlling
human, material, and financial resources in order to reach some objective.
- The questions then revolve less around changing issues in the social environment but
more about standard, ongoing issues within the sports industry.
- Focused on money
3. What does Hardy mean when he calls sport a “triple commodity”? What does it mean to
study the historical sports product in this way?
- Game form; sporting goods; sporting services
- The Sports Product
- Role of entrepreneurs and investors in developing a product
- Types of individual organizations and networks of organizations that entrepreneurs
- It’s not just a game
o There is always going to be more than the game- the business of it and the
background will be there
- They work from the inside out, beginning with the analysis of the sport productive,
snice a particular product’s nature usually
4. In what ways is the modern structure of “team sports” actually “premodern”?
- The modern structure of team sports is actually premodern because they are imbued
with a communal/community logic that has supported the persistence of the
traditional firm. Even at the most commercialized events, there is a sense of suspicion
about the absentee owner, but little fret about players hired from the outside. The
whole firm, not just the collection of players has become representative of community
- Back theym they were playing for glyory, pride, friendship, communities
- Teams didn’t have owners before- it was just for fun, but now it is owner
- It might be logical for a person to own many teams, but sport includes a premodern
sense of community that stops this from happening.
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