MKT 340 Study Guide - Midterm Guide: Dictation Machine

41 views2 pages

Document Summary

Nick from new jersey is a pharmaceutical salesman. What nick does well: good attitude, good relations with clients, good product knowledge, organized and flexible. What nick can improve on: robotic and procedural, he was a made salesman, mostly met with existing clients instead of making new ones, how not to sell: Rule of 80/20: 80% of talking comes from prospect, 20% come from seller. Has way too much product knowledge about the dictation machine and doesn"t let the client talk: ethics pencils: Salesman lied about delivery date in order to buy himself time. When the client left the office he knocked over the pencils trying to look at confidential information: ethics dumping inventory: Unethical sales manager told employee to encourage people to buy the old version of a toy knowing the new version was coming out soon. The toy was called laser-tron: ethics the furior:

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers

Related Documents