COMM 2042 Study Guide - Comprehensive Final Exam Guide - Note-Taking, Persuasion, Utilitarianism
Document Summary
Key terms: csr, pr, two-way communication, mutually bene cial relationships/ wins-wins, media relations, crowdsourcing, in uencer marketing, paid versus earned media, peso model, imc, the pie process. What we actually do: event planning, media relations, internal communication, digital/ new. De ning csr and sustainability communications: evolution of corporate. Philanthropy into corporate social responsibility: doing right for the public good beyond donating money to charities, americans seek deeper involvement in social issues, the rise of the citizen customer , integrating sustainable business practices. Ibm case study: celebrating 100 year anniversary, listening to 15,000 voices, serving. Make adjustments, take what you learned and then go back to planning. A crowd sourced de nition from public relations society of america (prsa) Goal oriented communication= strategic goal (like sols, people who know a lot on a subject and you go to them that help with a subject) Effort to develop current and accurate de nition of pr.
