MKTG 1001- Midterm Exam Guide - Comprehensive Notes for the exam ( 43 pages long!)
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Satisfying the needs and the wants of the customer while meeting corporate goals. Marketing mix/4 ps: product, price, place (distribution, promotion. When a company views marketing strictly from the standpoint of selling a specific product rather than from the standpoint of fulfilling customer needs. U(cid:272)h a good deal, (cid:272)usto(cid:373)er (cid:272)a(cid:374)"t pass up. What"s i(cid:374) it for the lo(cid:374)g ru(cid:374) (cid:862)do (cid:449)ell (cid:271)(cid:455) doi(cid:374)g good(cid:863) (cid:1006)7(cid:1006)4. (cid:1005)9. A short statement of an organization"s purpose, identifying the scope of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation. Product market matrix (new/existing product-new-existing market) =ways to increase sales. If people do(cid:374)"t ha(cid:448)e jo(cid:271)s the(cid:374) the(cid:455) (cid:272)a(cid:374)"t spe(cid:374)d (cid:373)o(cid:374)e(cid:455) Stockholders, taxpayers, donors, employees, press: competitors. (cid:862)(cid:272)o(cid:373)-la(cid:271)orators(cid:863) large (cid:272)o(cid:373)pa(cid:374)ies (cid:894)it(cid:895) (cid:449)ho sell (cid:272)o(cid:373)ple(cid:373)e(cid:374)tar(cid:455) produ(cid:272)ts that (cid:373)ust interface/ work together and sell competing products: collaborators.
