Grading Guidelines – GEB 4890.docx

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University of South Florida
General Business
GEB 4890
Hank Clemons

Grading Guidelines – Man. 6930 – USF Fall 2013 Directions: The anchors on the scales are points assigned for coverage of the content of each item. 1. The adequacy of the coverage of all 8 points (20% - 20 pts) 1) Analyze the company’s history, development, and growth. Identify any key critical incidents that have influenced how the company has developed to the present. Describe it’s services and product mix and how these may have changed over time. Identify key milestones in the company’s history. 0 1 2 2) Identify the company’s internal strengths and weaknesses. 0 1 2 3 4 3) Analyze the external environment – use each factor of the Competitive Forces Model that is relevant for the company. 0 1 2 4) Evaluate the SWOT analysis – e.g. what can the company do to turn weaknesses into strengths and threats into opportunities. 0 1 2 5) Analyze corporate-level strategy – define company’s mission and major goals. What business are they in? What corporate level strategy are they pursuing – low cost or diversification or a combination. Should the company change directions and diversity from its core business? How has its corporate strategy changed over time? 0 1 2 6) Analyze business level strategy. Has their business achieved competitive advantage in their market place and why or why not? Should they vertically integrate or pursue backward integration? 0 1 2 7) Analyze structure and control systems. What structure and control systems is the company using to implement their strategies? How centralized is the company. Are there organizational or political factors hampering the performance of the company. Is the company organized in a hierarchical fashion and does this have a negative impact on performance? 0 1 2 8) Make Recommendations – this is a crucial part of the case analysis. Make recommendations as if you were a consultant hired by the board to assess the company. The recommendations should be in supported by your analysis. M
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