MKTG3140 Quiz: Exam 1 Review

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Exam 1 Review: International Marketing
Format:
IN CLASS (Wednesday, February 8th) and closed-book
Please download the lockdown browser from blackboard (please see the Exam tab. You cannot
take the exam without the browser)
Bring your laptop to class or check-out a laptop
34 multiple choices (at 2 points each) and 2 short essay questions (20 points and 12 points)
100 points in total!
75 min (from start of the class)
The multiple choice questions will be similar in style as the quiz questions
For the short essay questions, I may ask you to explain (in detail), summarize, give opinions
and/or give examples about certain phenomena of internationalization and theories
As a hint: one of the short essay question will be about content from Chapter 2, the other short
essay question will be about content from Chapter 3
NO TEAMWORK, NO MAKE-UP EXAM, NO NOTES
Content:
Book Chapters 1, 2, and 3 (it is NOT sufficient to just study the power point slides!)
Current Event and Class Discussions (including the TEDtalk at the beginning of class)
Case Study Discussions (in class and as presented by the groups)
Book Chapter 1: parts 1.1, 1.3, 1.4., 1.5, 1.6, 1.7 (not 1.2, and not 1.8-1.10)
Introduction to globalization
Comparison of LSEs and SMEs (e.g., know what they are and how they are different from each
other concerning factors such as resources, formation of strategy, organization, risk-taking,
flexibility, use of information resources)
Economies of scale and economies of scope (know the definitions and be able to apply it to
examples)
Should the company internationalize at all? (e.g., know what industry globalism and
preparedness for internationalization is, yet you do not know by heart the specific nine strategic
windows)
Know what global marketing is (general definition) and the development of the global marketing
concept (know the four dimensions of the EPRG framework, glocalization and its components)
Forces of global coordination and integration and market responsiveness (components etc, the
global integration/market responsiveness grid: the future orientation of LSEs and SMEs)
Know the concept of the value chain (definition, parts (primary and supportive activities),
including how the value chain applies to international business and how it is internationalized)
Chapter 2: parts 2.1, 2.2, 2.3, 2.4
Internationalization motives (proactive and reactive ones): know what motives are, be able to
define proactive and reactive motives and be able to remember and describe the different
proactive and reactive motives
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