MKTG3140 Quiz: Exam 1 Review

54 views2 pages

For unlimited access to Study Guides, a Grade+ subscription is required.

Exam 1 Review: International Marketing
IN CLASS (Wednesday, February 8th) and closed-book
Please download the lockdown browser from blackboard (please see the Exam tab. You cannot
take the exam without the browser)
Bring your laptop to class or check-out a laptop
34 multiple choices (at 2 points each) and 2 short essay questions (20 points and 12 points)
100 points in total!
75 min (from start of the class)
The multiple choice questions will be similar in style as the quiz questions
For the short essay questions, I may ask you to explain (in detail), summarize, give opinions
and/or give examples about certain phenomena of internationalization and theories
As a hint: one of the short essay question will be about content from Chapter 2, the other short
essay question will be about content from Chapter 3
Book Chapters 1, 2, and 3 (it is NOT sufficient to just study the power point slides!)
Current Event and Class Discussions (including the TEDtalk at the beginning of class)
Case Study Discussions (in class and as presented by the groups)
Book Chapter 1: parts 1.1, 1.3, 1.4., 1.5, 1.6, 1.7 (not 1.2, and not 1.8-1.10)
Introduction to globalization
Comparison of LSEs and SMEs (e.g., know what they are and how they are different from each
other concerning factors such as resources, formation of strategy, organization, risk-taking,
flexibility, use of information resources)
Economies of scale and economies of scope (know the definitions and be able to apply it to
Should the company internationalize at all? (e.g., know what industry globalism and
preparedness for internationalization is, yet you do not know by heart the specific nine strategic
Know what global marketing is (general definition) and the development of the global marketing
concept (know the four dimensions of the EPRG framework, glocalization and its components)
Forces of global coordination and integration and market responsiveness (components etc, the
global integration/market responsiveness grid: the future orientation of LSEs and SMEs)
Know the concept of the value chain (definition, parts (primary and supportive activities),
including how the value chain applies to international business and how it is internationalized)
Chapter 2: parts 2.1, 2.2, 2.3, 2.4
Internationalization motives (proactive and reactive ones): know what motives are, be able to
define proactive and reactive motives and be able to remember and describe the different
proactive and reactive motives
Unlock document

This preview shows half of the first page of the document.
Unlock all 2 pages and 3 million more documents.

Already have an account? Log in

Get access

$10 USD/m
Billed $120 USD annually
Homework Help
Class Notes
Textbook Notes
40 Verified Answers
Study Guides
1 Booster Class