CMN 140 Midterm: CMN 140 - Exam 2 study Guide

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8 Mar 2017
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Issue 3: Sports Review Questions
**Professor told us to memorize top players earnings/stats of the chart, so
memorize that !! bc is important
I.What is the major issue when it comes to sports and media?
a. Money cycle dries sports
b. Does money cycle destroy sports? OR does it improves sports?
II. How does the money cycle apply to sports? Consider needs and haves of
players, owners and leagues, television networks, advertisers, and public. Who
is winning the game?
a. Players “Athletic Talent” = athletes demand higher salaries + bonuses each
year
i.Salary caps created to crate parity, but loopholes are found to invest in star players who
increase the value of franchise & athletes make money from endorsing products
b. Owners and Leagues = owners of teams willing to big high for athletic talent
(more fans, more telecasts)
.Owners of other teams feel pressure to improve their own team, all owners continually
drive up salaries to attract best players & coaches
c. TV Networks = TV networks compete against one another to attract fans so they
drive up fees to pay for the right to telecast the game
.Shift from focusing on sports to entertainment (commentary, stats, cheerleaders, replay,
slomos)
d. Advertisers = pay huge fees to TV networks to get msgs to target audience
.Transform stadiums to advertising vehicle, use sports magazine, websites, and
newspapers
e. Public = receive satisfaction of following our favorite sports team (even if not)
.Follow games on TV, tolerate commercial interruption
i.Buy advertised products, food in stadium
III. How does the issue of money affect Olympics? What is the role of media in this?
a. Hosting Olympics is a privilege despite the financial loss
b. Networks pay International Olympic Committee (IOC) fees for broadcast rights, in
which they also sell rights to broadcast the game to advertisers
IV. Is video gaming a sport? How so?
a. Some colleges are making video game a varsity sport (like bball)
b. Professional leagues established of video gamers with contests on regularly
televised channels
V. How can you use media literacy skills to for your own informed opinion about the
sports? Think of the big picture, about how can you extend your knowledge about
sports, cost-benefits analysis, and think about implications of the issue on you.
a. The Big Picture = sports are extremely important to Americans (fans &
participants)
b. Extend Your Knowledge = think about limits, how far can the money cycle go
in changing professional sports?
i.Limit to players salaries?
ii.Limit on spending for tickets & fees associated with games?
iii.Limit to taxes to hold a local team? (Ex: hosting olympics/building a stadium)
iv.Limit to commercial breaks when watching TV?
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c. Cost-Benefit Analysis = what am I getting back as benefits for all these
costs?
d. Think About Implications = take more control over the costs you give up & be
more demanding of benefits
Issue 5: Advertising Review questions
I.What makes up the issue of advertising? Name all three factors and explain each.
II. What are some criticism of ads that are considered to be faulty? Name and
explain all three.
III. People can criticize ads based on their personal values. What are some of these
claims against ads? Make sure you know all three and can provide examples.
IV. How criticisms towards advertising being irresponsible is justified?
a. Advertising Potentially Harmful Products
b. Invading Protected Groups
c. Invading Privacy
d. Altering Needs
V. What can you do to form your own informed opinion about this issue?
Issue 6: Privacy Review Questions
Issue: The changes in media technologies have made it easier for marketers,
governments, and criminals to invade your privacy.
I.Why do we say that privacy is an issue on-line? What is at the essence of this issue?
Privacy is an issue because changes in media technologies have made it
easier for governments, marketers & governments & criminals to invade
ur privacy
i.The issue of privacy is essentially competiton between threats and protections
1. Threats from criminals (hackers, identity thieves, viruses)
2. Protections come from consumer groups that push
legislators to enact laws protecting privacy
II. What is privacy? What are the assumptions that we make when we expect
privacy?
Privacy = secluding of personal info by individuals about themselves
Assumptions
i.Certain bits of info that belong to an individual should be kept private & not shared with
others
ii.Individuals should have control over the sharing of this information & that if another
person/org takes control of an individual’s personal information without the individual’s
permission, that is an invasion of his or her privacy
iii.Privacy is a variable condition: a person might want to share some bits of information
with some ppl but not others
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iv.When we set boundaries around our personal information, we expect ppl to respect
these boundaries
III. Consider criminal threats to our privacy:
What are the different ways in which our private information can be
stolen?
i.Spyware: small program that you inadvertenly download into your computer which
records keystrokes, sites visited & personal info (credit card, e-mail, pw)
ii.Phishing: technique used to acquiring sensitive information from unaware users by
seemingly trustworthy message senders
iii.Hacking: set of computer programming techniques used to break through secure data
bases
What are the dangers of the identity theft?
i.If someone gains access to your name, date of birth, and SSN identity stolen
ii.Identity thieves ruin individual’s credit denied credit/employment, notification by police
or collection, receipt of credit cards/bills never ordered
What is hijacking?
.When your computer is taken over by hackeerers & used without your permission &
knowledge
i.Bot network activity: hijackers use botnets to allow spammers to send out messages
under ur IP address (controlling ur computer)
1. Botnet: network of infected computers (bots) that’s
remotely controlled by hackers who put these computers
into round-the-clock service sending spam, fishing info,
and sending spam e-mail
ii.Advertising Hijacking: advertisers take over your homepage with a browser or implant a
search engine in your computer
1. Direct you to certain websites
What are the potential dangers of a database security breach? Consider
timeline issue 6.1 in the book as you are preparing for this question.
i.Assessing SSN (SDSU hacking)
ii.Assessing e-mail addresses & selling them to spammers (AOL 2004)
iii.Personal information for credit cards (Bank of America computer tapes)
iv.Discover, Visa, MasterCard & American Express info revealed (CardSystem Solutions
hacked)
v.Account and payment history data (Cititgroup)
vi.Personal information of school students past & present, faculty & staff members (UCLA)
1. Keeping databases secure is becoming more difficult
because of the “cloud”
a. Cloud = really large network of computers & storage devices of information
What are the threats of a computer virus?
i.Virus: small string of code that inserts itself to a normal software program & then begins
to destroy your stored information
1. Contagious (hidden)
2. Virus adds code to beginning or end of program
3. Norton estimated there are over 1 million viruses
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