CMN 140 Midterm: CMN 140 - Exam 2 study Guide
Document Summary
**professor told us to memorize top players earnings/stats of the chart, so memorize that !! bc is important. Consider needs and haves of players, owners and leagues, television networks, advertisers, and public. Owners and leagues = owners of teams willing to big high for athletic talent. owners of other teams feel pressure to improve their own team, all owners continually drive up salaries to attract best players & coaches drive up fees to pay for the right to telecast the game. Tv networks = tv networks compete against one another to attract fans so they. shift from focusing on sports to entertainment (commentary, stats, cheerleaders, replay, slomos) Advertisers = pay huge fees to tv networks to get msgs to target audience. transform stadiums to advertising vehicle, use sports magazine, websites, and newspapers. Public = receive satisfaction of following our favorite sports team (even if not) . follow games on tv, tolerate commercial interruption i. buy advertised products, food in stadium.
