CMN 140 Midterm: CMN 140 - Exam 1 Study Guide

110 views13 pages
8 Mar 2017
CMN 140 - Midterm 1 Study Guide
Thursday, January 26th, 2017 at 10 AM
Chapter 1: Why Increase Media Literacy?
1. What is the Information Problem in modern society? What are the three factors
that contribute to the information problem? Make sure you understand each and
can provide examples for each factor.
Information Problem = we live in an information-saturated culture, therefore we
are used to putting our minds of automatic pilot which can be dangerous b/c it
allows media to condition our thought processes
1) Saturation (Ex: lots of media information like new TV/movies, youtube videos,
2) Growth is Accelerating (Accelerated Growth)
- there are more ppl producing information (scientists producing articles,
musicians, authors)
- information is easier to share (GarageBand, Twitter, Youtube)
3) High Degree of Exposure (Ex: texting, Youtubing, social networking)
- increasing over time
2. Can you explain why would these factors be contributing to information problem?
Consider production, cost, technological advances etc... Justify your responses. Pay
attention to examples provided in the book and during lecture. These should aid you with
answering this question.
Saturation: Lots of Media Information out there to explore so it is very overwhelming
(new books, tv/movies, youtube videos) due to technological advancements
Accelerated Growth: more ppl are producing more information like scientists, musicians,
and artists and it’s easier to share now through social media outlets
HIgh Degree of Exposure: using media is increasing due to dependency on it like text
messaging/video viewing/social networking (part of daily life)
3. How do people keep up with large amounts of information? Does multitasking
work? Why and why not?
We keep up with large amounts of information through mental programming, which is a
mechanism that our brain does to maintain our physical and social well-being from the
mass information we are exposed to leads to automaticity
Multitasking does NOT work because….?
4. What is another strategy that helps us deal with the Information Problem?
Specifically address the following:
a. What is Mental Hardware? How’s our mental hardware aid information
i.The most remarkable piece of hardware is the human brain.
1. The human brain is composed of 100-billion neuron cells.
2. Each cell is linked by synapses to as many as 100,000
b. What is Mental Software? What is its function?
.What do we mean when we say: ”Our brains are programmed to maintain our physical
and social well-being.”? too much information and we get exhausted and frustrated,
so we go through automaticity
Physical: from birth, our brain automatically oversees the body’s internal states by
constantly monitoring the performances of the organs
find more resources at
find more resources at
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 13 pages and 3 million more documents.

Already have an account? Log in
Social: Life experiences shape the way our brains are programmed to function in certain
social situations
i.What are automatic routines? Sequences of behaviors or thoughts that we learn from
experience and apply over and over again with little thought/effort (Ex: typing, brushing
your teeth)
ii.What is automaticity? A mental state where our minds operate without any conscious
effort from us
What does it mean is to put minds in “automatic pilot”? Automatic pilot is when our minds
automatically filter out almost all message options
c. There are advantages and disadvantages of automatic processing. What are
Advantages: Saves time
Disadvantages: Loses possibly helpful/enjoyable information AND focus on similar
messages only, thus filtering out even MORE msgs
5. Who benefits the most from the way that our code has been programmed? We
do to save time & be more efficient
Who’s programmed us, where are the mental codes coming from? Our friends and
family, institutions and society, media programmers and advertisers who are most
concerned about influencing you in order to satisfy your own goals
Chapter 2: Media Literacy Approach
1. What is Media Literacy? Please provide definition.
Media literacy = set of perspectives that we actively use to expose ourselves to
the media and interpret the meaning of the messages we encounter
Then consider and explain the following characteristics of Media Literacy.
- being able to acknowledge the positive and negative effects of media
- encourages us to adapt our changing world rather than ignoring it
Specifically address what do we mean when we state them:
a. Media literacy is a broad approach that considers all media. Don’t be
b. Media literacy acknowledges that media may have harmful effects but also
suggests that media messages offer potential for positive effects. Think Smart!
2. What are the Three Building Blocks of Media Literacy?
1) Skills 2) Knowledge Structures 3) Personal Locus
. What are the seven skills of Media Literacy? (AEGIDSA) Provide definitions and
i.Analysis = breaking down messages into meaningful elements to either accept or
examine the parts
ii.Evaluation = making a judgment about the value of the message and compare it to
another standard message to either accept or reject it
iii.Grouping = determining elements of the messages that are alike and different; requires a
classification rule
iv.Induction = inferring a pattern using a small number of elements and generalizing the
pattern to the elements in a larger sense; ppl tend to use elements from media to infer
patterns in real life
v.Deduction = using general principles/ideas to explain particulars
vi.Synthesis = assembling elements into a new structure; primary skill for knowledge
find more resources at
find more resources at
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 13 pages and 3 million more documents.

Already have an account? Log in
vii.Abstracting = creating a brief, clear, accurate description of the essence of a message
(essence itself is smaller than actual message)
a. What are knowledge structures? = sets of organized information (which is
composed of facts) in your memory
.What is the difference between Information and Knowledge?
- Information is composed of facts and knowledge requires structure to provide context &
i.What is Information composed of? facts
What is the difference between factual and social information?
Factual: discrete bits of information that are true
Social: accepted beliefs that cannot be verified by authorities in the same way factual
information can be
ii.With media literacy, we need strong knowledge structures in five areas. What are they?
(ECIRS) media effects, media content, media industries, the real word, and the self
iii.Why do we need knowledge structures? Knowledge structures provide the context we
use when trying to make sense of each new media message
b. What is personal locus? Personal locus is composed of goals and drives
How does it relate to media literacy? The more you engage your locus, the more you will
be increasing your media literacy
3. Media literacy is a set of perspectives. How do we build these perspectives? You
build these perspectives through knowledge structures. What are our tools, raw
material, and motivations? Tools: Skills, Raw Material: Information,
Motivation/Willingness: Personal Locus
Once we built these perspectives, how do we use them, what for? We use
perspective to process and interpret the meaning of messages
4. What do we mean when we state the following:
. Media literacy is multidimensional and requires that we acquire information from
cognitive (refers to factual info), emotional (feelings), aesthetic (how to produce
messages), and moral dimensions (values).
We can’t be passive viewers, but should critically think (cognitive), feel (emotional), how
it’s produced (aesthetic) and social value/message (moral) about the content we
consume actively engage to look at media in different levels
a. Media literacy is a continuum, not a category.
- you can have low to high media literacy, it’s not just either you have it or not. We all
have some levels of media literacy on the continuum and ppl w/ lower levels of media
literacy have fewer perspectives on the media
5. What are the stages in the Development of Media Literacy
1) Acquiring Fundamentals = 1st years of life; learning there are other human
and physical things apart from ones self
2) Language Acquisition = 2-3 years old
3) Narrative Acquisition = 3-5 years old; understanding differences among genres
& connecting plot elements
4) The Developing Skepticism = 5-9 years old; discounting claims made in
5) The Intensive Development = happens after developing skepticism stage;
strong motivation to seek out info on certain topics
6) Experiential Exploring = exposure to a wider rage of messages
7) Critical Appreciation Stage = consider themselves experts of the media
8) Social Responsibility Stage = ppl critically appreciate all kinds of media
find more resources at
find more resources at
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 13 pages and 3 million more documents.

Already have an account? Log in

Get OneClass Grade+

Unlimited access to all notes and study guides.

Grade+All Inclusive
$10 USD/m
You will be charged $120 USD upfront and auto renewed at the end of each cycle. You may cancel anytime under Payment Settings. For more information, see our Terms and Privacy.
Payments are encrypted using 256-bit SSL. Powered by Stripe.