[CMN 141] - Midterm Exam Guide - Ultimate 16 pages long Study Guide!

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6 Feb 2017
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UC-Davis
CMN 141
MIDTERM EXAM
STUDY GUIDE
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0"="absence"of"affect,"not"influenced"in"any"way"
1"="full"affect,"completely"influenced""
Gender,"age,"developmental"variables,"different"cultural"areas"
Small%Effect%Sizes!
Research"consistently"demonstrates"that"media"effects"are"overall"small"or"moderate"
Usually"between".1"and".3"(out"of"1)"
So"does"that"mean"that"media"has"a"small"influence"on"humans?"
Additionally,"sometimes"the"literature"is"mixed"about"whether"or"not"there"is"even"an"effect?"
Why?"
""
Different%types%of%effects!
1. Conditional"Media"Effects"
a. Media"effects"are"dependent"on"certain"conditions,"either"dispositional,"
developmental"or"socio-context""
2. Media"use"as"a"mediator""
a. Media"use"predicts"certain"responses,"and"these"responses"predict"effects"
b. Mediating"variable:""IV"->"Mediating"variable"->"DV"ex:"teenagers"high"in"sensation"
seeking"(independent"variable)"are"predisposed"to"watch"violent"media"(mediating"
variable)"which"stimulates"aggressive"behavior"(dependent"variable)"
3. Media"response"state"as"a"mediator"
a. Media"use"predicts"certain"responses,"and"these"responses"predict"effects"
4. Media"effects"as"mediators""
a. Media"use"predicts"media"effects,"and"these"effects"predict"further"media"effects"
5. Transactional"media"effects"
a. Reciprocal"processes"over"time""
Differential%Susceptibility%to%Media%Effects%Model!
"
""
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DSMM%Props!
1. Media"effects"are"conditional;"they"depend"on"three"types"of"differential-susceptibility"
variables:"dispositional,"developmental,"and"social"
a. Examples"of"each"type?"
b. How"can"these"variables"influence"media"effects?"
c. Transient"mood"and"stable"variables"
d. Social"susceptibility"at"the"micro"-,"meso-,"and"macro-levels""
2. Media"effects"are"indirect;"three"media"response"states"mediate"the"relationship"between"
media"use"and"media"effects"
a. Cognitive"response"states"
b. Emotional"response"states"
c. Excitative"response"states"
d. Media"effects"occur"when"these"states"are"heightened"
3. The"differential"susceptibility"variables"have"two"roles;"they"act"as"predictors"of"media"use"and"as"
moderators"of"the"effect"of"media"use"on"media"response"states"
a. What"does"moderation"mean?"
b. Ex"of"differential"susceptibility"as"moderators?"
c. Dispositional-content"congruency"hypothesis"
d. Moderate-discrepancy"hypothesis"
e. Context-content"convergence"hypothesis"
4. Media"effects"are"transactional;"they"not"only"influence"media"use,"but"also"media"response"
states,"and"differential-susceptibility"variables"
a. How"can"media"effects"influence"future"media"use?"
b. How"can"media"effects"influence"future"media"response"states?"
c. How"can"media"effects"influence"differential-susceptibility"variables?"
Effects%of%Text%Messaging!
What"might"be"some"effects"of"texting?"Change"idea"of"response"time,"change"amount"of"
information"being"sent,"phantom"leg"vibration,"no"grammar"or"punctuation"
Differential"Effects"
What"age"group"might"be"most"susceptible"to"the"effects"of"techspeak?"Tweens"
Why"might"we"expect"an"affect?"
Observational"Learning"
1. Attention"
2. Retention"
3. Production"
4. Motivation"
High"road/low-road"learning"
If"two"tasks"are"similar,"there"is"an"automatic"transfer"of"skills"(low-road"learning)"
Survey"12-14"year"olds"(N"="228)"
Participants"completed"a"20"question"grammar"test""
Then,"they"were"given"a"survey"to"complete"at"home"
o Most"important"section:"go"through"your"last"3"text"messages"and"count:"
Number"of"initialisms"(LOL)"
Number"of"omissions"of"non-essential"letters"(wld)"
Homophones"(gr8)"
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