MGMT 105 Study Guide - Comprehensive Final Exam Guide - Marketing Mix, Time, Psychographic

• School: UC-Irvine
• Department: Management
• Course: MGMT 105
• Professor: Vanessa Sheppard

Document Summary

Marketing is a philosophy, an attitude, a perspective. Set of activities that you do that establish health and wealth of brand. Societal: satisfy consumer needs while also enhancing societal wellbeing. Focus on consumer wants and needs to differentiate products from competitors" offerings. All organizations activities are to satisfy wants and drive growth and profit. Achieving the organization"s long term brand and financial goals by satisfying consumer wants and needs legally and responsibly. Obtain info about consumers, competitors and overall markets. Create strategic plan to deliver superior consumer value based on the insights. Implement actions to provide value to consumer such that an exchange is desired and takes place again and again. Sales are so focused, they give up long term satisfaction to achieve a sell. Offer organization-wide commitment in service and after-sales support. Build trust with the marketplace via relationship marketing. Relationship marketing focuses on keeping and improving relationships with consumers. I have the customers, how do i keep them.