MGMT 107 Study Guide - Final Guide: Business Process, Data Warehouse, Tv-Am
Document Summary
5 components: hardware, software, data, procedures, people: keys: work breakdown structure (wbs), estimate time/costs, make project plan, adjust plan, manage development challenges, trade off: requirement cost - time. Analyst does not start with prior hypothesis/model. It is created based on analytical results to explain found pattern: supervised data mining. Use priori model to compute outcome of model: market-basket analysis, determines sales pattern in large volume of data, products customers buy together (grocery store, prob % of customer purchases. Support the probability that two items will be purchased together: p(a and b) Confidence a conditional probability estimate: p(a|b) Lift p(a|b) / p(a: decision trees: hierarchical arrangement of criteria to predict classification or value, unsupervised data mining technique, data storytelling: present result of bi. Two sided markets: traditional value chain: move from left to right. Understanding the challenges of digital economy: thierry rayna: digital goods, decrease in prod & distribution costs.
