ADV 3008 Study Guide - Final Guide: A.D. Vision, Swot Analysis, Google Drive
Document Summary
Note: this guide strives to give you direction on material that could be on the exam. It is not intended to cover every detail or every possible question that could be asked. Content from lectures, the book, and even questions asked by students, and spontaneous discussion during class time could be asked on an exam and would not be covered on this study guide. There is a section called test bank that lists the number of questions in the test bank for each chapter. It is broken down by questions from lecture, questions from the textbook, and questions that are a hybrid. Hybrid means the topic was introduced in the class, but the textbook had more information, explanation or examples from which the question was generated. Whe(cid:396)e a(cid:396)e (cid:449)e goi(cid:374)g? (cid:863) a(cid:396)e pa(cid:396)t of the ad(cid:448)e(cid:396)tisi(cid:374)g pla(cid:374)(cid:374)i(cid:374)g p(cid:396)o(cid:272)ess k(cid:374)o(cid:449)(cid:374) as: creative objectives, media objectives, situation analysis, swot analysis, market assessment. See the ucf golden rule for further information.
